No Label
Dutch, founded 2013, mid-price, independent. Publishes on each product page what almost every other brand keeps to itself.
No Label
- Origin
- Netherlands
- Founded
- 2013
- Group
- Independent
- Production
- Country of production stated
- Core materials
- Bio-Baumwolle
- Price level
- 2/4
How much this brand discloses, and how much of it we could verify. It is not a quality rating — a composition line cannot tell you how good a fabric is.
- Production disclosure 13/25
- Linked sources 8/20
- Own material check 15/15
- Fabric weight stated 12/12
- Country stated per product 10/10
- Construction detail stated 0/10
- Cost breakdown published 8/8
Evidence for the price Above what this price band usually documents
It answers the questions our other portraits cannot
Every brand portrait on this site ends with a block headed “What we cannot document”, and until now three items appeared in nearly all of them: fabric weight, the country a specific garment was made in, and what the goods cost to produce. Those are the figures that decide whether a shirt is worth its price, and they are almost never published.
No Label publishes all three on the product page. For the t-shirt we read on 27 July 2026: 230 g/m², made in Portugal, and a stated production cost of 11 € against a selling price of 38.35 €, broken down into fabric 5 €, labour 4 €, transport 1 €, materials 1 €, duties 0 €.
We have not verified any of it. These are the brand’s statements about itself, exactly as a group supplier list is a group’s statement about itself. What makes them worth reporting is not that they are proven — it is that they are checkable in principle and specific enough to be wrong.
What 11 € against 38.35 € does not mean
It is tempting to divide one by the other and call the result a markup scandal. That calculation is wrong, and we are not going to make it.
Production cost is not the cost of running a clothing business. Rent for the Amsterdam and Rotterdam shops, staff, returns, payment fees, marketing, unsold stock and the margin the company lives on all sit outside that 11 €. A brand that publishes the figure is not confessing to anything; it is showing a number that competitors simply keep dark, and it deserves to be read as such rather than punished for the transparency.
A published cost figure is not an accusation. It is a number the rest of the industry chooses not to print.
The claim we could not check
The brand’s own story says it began in 2013 with two decades of sourcing experience for large global brands, and that it knows “the factories, the shortcuts and the cost of complexity”. That is frequently retold as a firm claim that No Label uses the same factories as designer labels.
We could not document that. There is no public factory list, and “the same producers” is not something a country of manufacture can establish. It stays in this portrait as what it is — a statement by the company about its own history — and does not enter our directory as a fact.
Where the record is genuinely strong is one level down: 230 g/m² is a midweight jersey, and it is stated rather than implied. Our own materials page argues that a composition line cannot tell you how good a fabric is. Weight is one of the few figures that starts to.
What we can document
- Company origin: Netherlands; founded 2013 per its own account
- Independent — no parent group found in our research
- Country of manufacture stated per product (Portugal on the item we read)
- Fabric weight stated per product: 230 g/m²
- Cost breakdown published by the brand: 11 € total against 38.35 € retail
What we cannot
- Whether the stated cost figures are accurate — they are the brand’s own, unaudited
- The claim of using the same factories as designer brands — no factory list exists
- Durability and how the fabric wears — no lab test, no purchase of our own
- Whether Portugal applies to the whole range or only the item we read
Where to buy No Label
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No Label
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Sources
2 in total · archived internally- Selbstdarstellung „Our story" — Gründung 2013, Beschaffungserfahrung für grosse Marken — No Label Read 27 July 2026
- Produktseite „Midweight Organic Cotton Tee" — Zusammensetzung, 230 g/m2, Hergestellt in Portugal, Kostenaufbau — No Label Read 27 July 2026
Reader reviews of No Label
These are readers’ own experiences, not an assessment by our editorial team. We do not test — we document, and we cite. Every review is checked before it appears.
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Questions readers ask
Who owns No Label?
We found no parent group; the company presents itself as independent and states it started in 2013.
Does No Label really cost 11 € to make?
That is the figure the brand publishes on the product page, broken into fabric, labour, transport, materials and duties. We did not audit it. It is a statement about itself, like any company disclosure.
Is a 38.35 € price for 11 € of cost excessive?
That comparison leaves out everything except production: shops, staff, returns, payment fees, marketing, unsold stock and margin. Production cost is not business cost, and the gap between them is normal retail rather than evidence of anything.
Is it true they use the same factories as designer brands?
We could not document it. The company describes two decades of sourcing experience for large brands; that is not the same as a verifiable statement about which factories make its own garments, and no factory list is published.
What does 230 g/m² mean?
It is the fabric weight — a midweight jersey, heavier than a typical summer tee and lighter than a heavy loopback. It is one of the few published figures that says something about the fabric rather than only about the fibre.